Samuel Adams Introduces New Beer as April Fools Prank – And You Won’t Believe What It Does to the Drinker

April Fools Day is definitely one of the best days of the year – especially when it comes to viral videos and big-budget pranks. Jim Koch and Samuel Adams decided to get in on the fun this year by creating this hilarious faux April Fools video. Jim introduces a brand new Sam Adams beer that is made with Helium called HeliYUM. You won’t believe what this new Samuel Adams beer actually does to the drinker!

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