JJ Abrams has been known for finding effective ways to convey messages through his work on the TV and movie screen. However, he has been able to prove just how much viral power he has by creating a public service announcement promoting the “force for change.” Of course,this is usually a message that would easily be overlooked and neglected – especially if it released online. However, JJ Abrams was able to go above and beyond with the setting of this PSA. You see, he filmed this PSA promting a “force for change” from the set of the upcoming, highly-anticipated Star Wars movie. If you look closely in the background, you can even see a brand new Star Wars character standing behind JJ Abrams in the camera shot. Enjoy!