There are not very many other Super Bowl commercials that have featured the Russian mafia explaining to a recently kidnapped victim what they are going to do to his body now that he has arrived to his final destination.
However, M&Ms was able to pull it off in a clever and stimulating way. As a promotional lead-in, they played the first part of the commercial (when the Yellow M&M was shot with a tranquilizer dart and kidnapped) weeks ago. During the Super Bowl, fans were able to find out exactly what happened to him and may have even thought about doing the same thing after the commercial aired. What did you think?