Basic Marketing 101 – Sex Sells. Every advertiser and marketing student knows that. You only have a few seconds to grab the attention of your audience, so it is best to use sex in the most creative way possible to immediately grab the attention of your target audience – even if you have to use controversial ads to do it. Controversial ads seem to be the most effective tools to get attention – especially during the digital age with controversial ads, articles, images and other content is almost guaranteed to go viral. However, when it comes to controversial ads and sexual messages, there is a line and you could say that these ads crossed it.